This text is an unbound, binder-ready edition. International Business, 8th edition enables students to become better, more successful participants in the global business place.
Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.
Written for the first course in international business taken either at the undergraduate level or in an MBA pro- gram. Begin by describing the nature of international business and the...
International business: BS0037 : Globalisaton and trade ; BS0038 : Business and multinational enterprise
Written by a well-seasoned team in the international business area, this book provides a truly global perspective of international business with a strong theory base, with a managerial emphasis and a focus on the impact of technology on ...
Now with expanded cases and a companion website, International Business offers an action-focused, practical approach to international business, helping students understand the global business environment and its repercussions for executives ...
This volume explores the conceptual domain of international business inquiry, the constructs that hold promise for integrating the field, and the future directions that appear particularly fruitful for theory building and theory testing.