International Marketing

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  International Marketing: Strategy and Theory

  By John Shaw, Sak Onkvisit

  Fully updated, this book includes topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics and up-to-date theories, references and research findings.

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  International Marketing

  By Donald Baack, Daniel W. Baack, Eric G. Harris

  Uniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns.

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  International Marketing: Emerging Markets

  By Shaoming Zou, Huifen Fu

  Zhongguo xiao fei pin shi chang jian ce yu fen xi bao gao [Report on China Consuming market monitoring and analysis]. Beijing: Zhongguo Jing Ji Chu Ban She. ... Globalization and the Chinese retailing revolution.

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  International Marketing: Strategy and Theory

  By John Shaw, Sak Onkvisit

  In addition, there is a positive relationship between ethnic identification and husband dominance in decision ... The conservative business etiquette in South Korea is reflected in Korean firms' organiza- tional structure as well as in ...

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  International Marketing

  By Michael R. Czinkota, Ilkka A. Ronkainen

  This in-depth text will prepare you to conquer the international business world! Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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  International Marketing: Analysis and Strategy

  By Sak Onkvisit, John J. Shaw

  Toward this end, it is critical that a textbook covers international marketing in the most rigorous way. THE MOST AUTHORITATIVE TEXTBOOK Marketing,as a discipline of study as well as in practice,is dynamic,exciting,rigorous,and ...

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  International Marketing: Strategy and Theory

  By Sak Onkvisit, John J. Shaw

  A key text examining the principles and practice of marketing in a global context, this new edition provides new case studies and is accompanied by a fully updated website.

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  International Marketing: Strategy Development and Implementation

  By Carl Arthur Solberg

  This practical text offers the reader insights into: The globalisation phenomenon Partner relations And Strategic positioning in international markets.

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  International Marketing: Strategy and Theory

  By John Shaw, Sak Onkvisit

  The book includes chapters on: * Trade distortions and marketing barriers * Political and legal environments * Culture * Consumer behaviour * Marketing research * Promotion and pricing strategies * Currencies and foreign exchange Accessibly ...

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  International Marketing

  By Dana-Nicoleta Lascu

  These are illustrated, in the text and in the case studies, with interviews conducted with international and local marketing managers and with marketing theorists who uphold different international marketing philosophies.

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  International Marketing

  By Dana-Nicoleta Lascu

  International Marketing, 2e, is thoroughly revised and updated to include current international issues and concerns, as well as in-depth cases studies and marketing illustrations, which cover the nuances of conducting business and marketing ...

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  International Marketing

  By Kristiaan Helsen, Masaaki Kotabe

  Offering more real-world application and experience, this book arms marketing professionals with a true understanding of the concepts needed to achieve a global reach Uncovers all the latest trends and hot topics in the field Emphasizes the ...

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  International Marketing

  By Rajendra Nargundkar

  This book is going to be a trendsetter in the field of international marketing. It is a storehouse of the latest developments in international marketing from a unique Indian perspective.

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  International Marketing: Analysis and Strategy

  By Sak Onkvisit, John J. Shaw

  This excellent book offers a good balance between theory and practice while providing solid theoretical and conceptual foundations to the discipline of international marketing.

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  International Marketing

  By John L. Graham, Philip R. Cateora

  Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become...

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  International Marketing

  By Michael R. Czinkota, Ilkka A. Ronkainen, Gilbert Zvobgo

  This book covers the entire range of international marketing topics, logically divided into four Parts: Part One outlines the core concepts of international marketing, and discuses the environmental forces which the international marketer ...

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  International Marketing

  By Kristiaan Helsen, Robin E. Roberts, Masaaki Kotabe

  Undergraduate students using this text as core resource will be equipped with the tools to become an effective international marketing manager.

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  International Marketing: An Asia Pacific Focus

  By Noble, Gregory, Kotabe

  The text aims to prepare the student to become an effective international marketing manager, overseeing international marketing activities in an increasingly competitive environment.A strong theoretical and conceptual foundation of ...

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  International Marketing: Instructor's manual, test bank, and transparency masters, fifth edition

  By Vern Terpstra, Ravi Sarathy

  International Marketing: Instructor's manual, test bank, and transparency masters, fifth edition

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  International Marketing

  By Richard Sandhusen

  International Marketing