It is unfair to John Hartley to treat his work as an extension of his collaboration with Fiske. Hartley remains one of the most fearless and original thinkers in contemporary cultural studies, one who has not only carved his own ...
McQuail, D., Blumler, J., and Brown, R. (1972) “The television audience: a revised perspective” in McQuail, D. (ed.) ... Morley, D. (1980) The Nationwide Audience, London: British Film Institute. ... 393–40; also in Smith, A. G. (ed.) ...
In the second edition of this widely-used introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver'sCommunication Theoryto Saussure's structural linguistics and Peirce'sSemiotics.
Both underline the continuing relevance of this foundational text in communication studies.How can we study communication? What are the main theories and methods of approach?This classic text provides a lucid, accessible introduction to.
Introduction to Communication Studies: Translating Scholarship Into Meaningful Practice
The second edition of this widely used introductory textbook updates the work to take accounts of developments in the last few years.