Managing Customer Experience and Relationships
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Managing Customer Experience and Relationships: A Strategic Framework
By Don Peppers, Martha Rogers... Younghee, 84n8 Soper, Taylor, 293n.10 Spiekermann, Sarah, 307n22 Spiliotes, Alexander, 99n 16 Sridhar, Shrihari, ... 574n26 Tuzhilin, Alexander, 75n] U Urbach, Ronald R., 337n29 V Vadakkepatt, Gautham G., 395n58 VanBoskirk, Shar, ...
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Managing Customer Experience and Relationships: A Strategic Framework
By Don Peppers, Martha RogersThis book provides a robust foundation in CRM principles and practices, to help any business achieve higher customer satisfaction.
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Managing Customer Experience and Relationships: A Strategic Framework
By Don Peppers, Martha Rogers(continued) • When we talk about customer experience, we are only including direct contact. On the one hand, the interactions a customer has in person or online with other people or companies about a brand, product, or company are not ...
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Managing Customer Experience and Relationships: A Strategic Framework
By Don Peppers, Martha RogersThis book provides a robust foundation in CRM principles and practices, to help any business achieve higher customer satisfaction.
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Managing Customer Experience and Relationships: A Strategic Framework
By Don Peppers, Martha Rogers" This latest edition adds new material including: How to manage the mass-customization principles that drive digital interactions How to understand and manage data-driven marketing analytics issues, without having to do the math How to ...