Marketing Scales Handbook
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Marketing Scales Handbook: A Compilation of Multi-item Measures
By Karen E. James, Gordon C. Bruner, Paul J. HenselMarketing Scales Handbook: A Compilation of Multi-item Measures
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Marketing Scales Handbook: A Compilation of Multi-item Measures
By Gordon C. BrunerMarketing Scales Handbook: A Compilation of Multi-item Measures
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Marketing Scales Handbook: A Compilation of Multi-item Measures
By Gordon C. Bruner, Paul J. HenselWhen published, this was the first-of-its-kind handbook that provided detailed descriptions of multi-item rating scales used to measure marketing related constructs. Covering the period from 1980 to 1989, this easy-to-use...
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Marketing scales handbook: a compilation of multi-item measures for consumers behavior & advertising. 1998-2001
By Karen E. James, Gordon C. Bruner, Paul J. HenselMarketing scales handbook: a compilation of multi-item measures for consumers behavior & advertising. 1998-2001
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Marketing Scales Handbook: Multi-item Measures for Consumer Insight Research
By Gordon C. BrunerLa 4e de couv.indique : "This is the seventh volume in the long-running Marketing Scales Handbook series. The purpose of the book is to help readers benefit from vetted research by some of the world's consumer behavior experts.
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Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 10)
By Gordon C. BrunerIntro; Preface; Acknowledgements; Introduction; Scale Reviews; Subject Index; About the Author.
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Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research, Volume 11
By Gordon BrunerThe Marketing Scales Handbook series is the longest-running set of books that provides reviews of multi-item measures used in scholarly studies of consumer behavior.
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Marketing Scales Handbook: A Compilation of Multi-Item Measures for Consumer Behavior and Advertising Research
By Gordon C. BrunerThis sixth volume in the series reviews 682 consumer-related measurement scales that were reported in top marketing journal articles published from 2006 to 2009.
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Marketing Scales Handbook: The Top 20 Multi-item Measures Used in Consumer Research
By Gordon C. BrunerThis book is meant for researcher in a variety of fields who are interested in reliable measures for use in surveys and experiments.