Marketing the Arts
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Marketing the Arts: A Fresh Approach
By Finola KerriganWith contributions from international scholars of marketing and consumer studies, this book engages directly with a range of contemporary themes, including: The importance of arts consumption and its social dimensions The importance of the ...
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Marketing the Arts: An Introduction
By Anthony RhineThe book addresses: market research marketing strategy value creation branding customer acquisition market distribution pricing strategy sustaining customers and value Features include: Discussion questions and classroom activities Case ...
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Marketing the Arts: Breaking Boundaries
By Finola Kerrigan, Chloe PreeceThe extant arts marketing literature also draws on Becker (1982) in its conceptualisation of “art worlds”. ... In updating both Thornton (2008) and Gielen (2015), it is important to note that while the elite art world they both describe ...
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Marketing the Arts
By Michael P. Mokwa, William M. Dawson, E. Arthur PrieveMarketing the Arts
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Marketing the Arts: A Fresh Approach
By Finola Kerrigan, Daragh O'ReillyUsing an arts-centered perspective, the book presents an up-to-date discussion of arts marketing by leading scholars in the field. Laurie A. Meamber, George Mason University.
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Marketing the Arts: An Introduction and Practical Guide
By Keith DiggleMarketing the Arts: An Introduction and Practical Guide