Marketing Theory
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Marketing Theory: A Student Text
By Michael J Baker, Michael SarenA Student Text Michael J Baker, Michael Saren Michael John Baker. price reduction and product attributes (Fowler, 2005). Standardization did not help McDonald's stand out from its rivals. Moreover, selling the Big Mac, the brand- famous ...
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Marketing Theory: Philosophy of Science Perspectives
By Ronald F. Bush, Shelby D. HuntAnderson and Cunningham (1978), Arbuthnot (1977), Berkowigz and Lutterman (1968), Tucker (1978) and Webster (1975). Values Values serve as "standards" to guide attitudes (Rokeach 1968) and are "responsible for the selection and ...
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Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory
By Shelby D. HuntAlso new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative ...
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Marketing Theory: A Student Text
By Michael J Baker, Michael SarenMyers, J.G., Massey, W. and Greyser, S. (1980) Marketing Research and Knowledge Development: An Assessment for ... the need to distinguish the levels of abstraction', in C. Lamb and P. Dunne (eds) Theoretical Developments in Marketing.
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Marketing Theory: Foundations, Controversy, Strategy, Resource-advantage Theory
By Shelby D. HuntFocuses on the marketing discipline's multiple stakeholders. This book articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science.
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Marketing Theory: A Student Text
By Michael J Baker, Michael SarenGermain, Richard (1994) 'The adoption of statistical methods in market research: the early twentieth century', in Jagdish Sheth and Ronald A. Fullerton (eds) Research in Marketing: Explorations in the History of Marketing, Greenwich, ...
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Marketing Theory
By Michael Saren, Pauline Maclaran, Mark TadajewskiThis major work draws together the many disparate perspectives that have contributed to the development of marketing theory to provide scholars with a substantive reference base from which to further develop the area.
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Marketing Theory: A Student Text
By Michael J Baker, Michael SarenElectronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors ...
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Marketing Theory: Evolution and Evaluation
By Jagdish N. Sheth, David M. Gardner, Dennis E. GarrettThis thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive...
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Marketing Theory: Classic and Contemporary Readings
By Jagdish N. Sheth, Dennis E. GarrettMarketing Theory: Classic and Contemporary Readings
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Marketing Theory: Conceptual Foundations of Research in Marketing
By Shelby D. HuntMarketing Theory: Conceptual Foundations of Research in Marketing
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Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory
By Shelby D. Hunt... Marketing. New York: Wiley. Mukherjee, Bishwa Nath. 1965. “A Factor Analysis of Some Qualitative Attributes of Coffee ... Conceptual and Theoretical Developments in Marketing, ed. O.C. Ferrell et al., 49–75. Chicago: American Marketing ...
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Marketing Theory: Distinguished Contributions
By Stephen Walter Brown, Raymond P. FiskColección de ensayos sobre teoría del marketing y el marketing general proponiéndose ideas revolucionarias en este campo y revisando y comentando otras anteriores.
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Marketing Theory: A Student Text
By Michael J Baker, Michael Saren... communication. matrix. In addition, while Hummel wanted a presence on all relevant social media platforms (mainly to secure the Hummel profile so that it would not be abducted and abused by others), it ... social media sites were named ...