Media Economics
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Media Economics
By Stuart Cunningham, Terry Flew, Adam SwiftIn addition to succinct accounts of neo-classical and critical political economics, the text offers fresh perspectives for understanding media drawn from two 'heterodox' approaches: institutional economics and evolutionary economics.
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Media Economics
By Stuart Cunningham, Terry Flew, Adam SwiftSuccinct and accessible, this text is essential reading for all students of media and communication studies, as well as those from economics, policy studies, business studies and marketing backgrounds with an interest in the media.
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Media Economics
By Stuart Cunningham, Terry Flew, Adam SwiftIn addition to succinct accounts of neo-classical and critical political economics, the text offers fresh perspectives for understanding media drawn from two 'heterodox' approaches: institutional economics and evolutionary economics.
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Media Economics: Applying Economics to New and Traditional Media
By Adam Finn, Colin Hoskins, Stuart McFadyenThe book is an ideal text for public policy and the media as well as media and society courses with an economic perspective taught in Media Studies, Communication, Business, Journalism, Film Studies, Political Studies, and Economics ...
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Media Economics: Theory and Practice
By Albert N. Greco, C. Ann Hollifield, Alison AlexanderThis text examines the process of media economics decision making through an exploration of key topics, such as industrial restructuring, regulatory constraints upon media operations, and changing economic value, providing key insights into ...
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Media Economics
By Stuart Cunningham, Terry Flew, Adam SwiftSuccinct and accessible, this text is essential reading for all students of media and communication studies, as well as those from economics, policy studies, business studies and marketing backgrounds with an interest in the media.
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Media Economics: Understanding Markets, Industries, and Concepts
By Alan B. AlbarranThis is the goal of Media Economics: Understanding Markets, Industries and Concepts. Readers are first introduced to important terms and concepts used in explaining media economics in the opening chapters.
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Media Economics: Concepts and Issues
By Robert G. PicardThis volume is an introduction and guide to the concepts and major research literature in the field of media economics. It explores how these concepts (role of the market, market...
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Media Economics: Understanding Markets, Industries and Concepts
By Alan B. AlbarranMedia Economics: Understanding Markets, Industries and Concepts
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Media Economics: Applying Economics to New and Traditional Media
By Adam Finn, Colin Hoskins, Stuart McFadyenAs the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems.
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Media Economics: Theory and Practice
By Albert N. Greco, C. Ann Hollifield, Alison AlexanderThis text examines the process of media economics decision making through an exploration of key topics, such as industrial restructuring, regulatory constraints upon media operations, and changing economic value, providing key insights into ...
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Media Economics: Applying Economics to New and Traditional Media
By Adam Finn, Colin Hoskins, Stuart McFadyenThe text is concept driven, to offer a lasting utility as technologies, structures & revenues change.