MKTG

  • MKTG
    MKTG
    By Charles W. Lamb, Carl McDaniel, Joe F. Hair

    Falling prices proved an economic boon to American consumers, however. Thanks to oil dropping to below $50 a barrel, the typical American household saved about $800 in 2016. People who depend upon home heating oil also saved around $800 ...

  • MKTG
    MKTG
    By Charles W. Lamb, Carl McDaniel, Joe F. Hair

    “IT'S MINE is about the pursuit of a Diet Coke fan's ultimate object of desire—Diet Coke,” said Kate Santore, senior manager of integrated marketing communications, Coca-Cola North America. “These bottles make your favorite beverage ...

  • MKTG
    By Carl McDaniel, Joseph F. Hair Jr.

    MKTG

  • MKTG: Principles of Marketing
    By Joseph F. Hair, Charles W. Lamb, Carl McDaniel

    MKTG: Principles of Marketing

  • MKTG
    By Charles W. Lamb, Carl McDaniel, Joe F. Hair

    Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

  • MKTG: Principles of Marketing
    By Charles W. Lamb, Carl McDaniel, Kim Snow

    "A textbook for first-year Introduction to Marketing courses that is comprehensive and engaging in a magazine-style layout and design with an efficient presentation of concepts, including marketing metrics, research, strategy, channels, ...

  • MKTG
    MKTG
    By Joseph F. Hair, Charles W. Lamb, Carl McDaniel

    MKTG

  • MKTG: Marketing
    MKTG: Marketing
    By Joseph F. Hair, Charles W. Lamb

    MKTG Marketing, séptima edición, es una solución de 4LTR Press, lo que garantiza el éxito de la actividad "enseñanza-aprendizaje", al ser "Probado por los estudiantes, aprobado por los docentes".

  • MKTG
    By Charles W. Lamb, Carl McDaniel, Joe F. Hair

    The hallmark design of the text has been refined based on student feedback to make the text even more engaging and to provide a foundation in the concepts of marketing that students will actually read.

  • Mktg
    By Charles W. Lamb

    Mktg

  • MKTG
    MKTG
    By Charles W. Lamb, Carl McDaniel, Joe F. Hair

    This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

  • MKTG
    MKTG
    By Carl McDaniel, Charles Lamb, Joe Hair

    This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

  • MKTG: Principles of Marketing
    MKTG: Principles of Marketing
    By Joseph F. Hair, Charles W. Lamb, Carl McDaniel

    Resource added for the Marketing program 101043, Digital Marketing 311045, and Design and Graphic Technology program 101117.​

  • MKTG: marketing
    By Charles W. Lamb, Carl McDaniel, Joe F. Hair

    "Este innovador libro le motivará y estimulará su capacidad para reconocer hasta qué grado los principios del marketing desempeñan un importante rol en las facetas cotidiana y profesional de su vida." --Back cover.

  • MKTG
    By Charles W. Lamb, Carl D. McDaniel, Joe F. Hair

    The growth of this text over the last 10 years has been shaped by not only reviews from instructors teaching the course, but also focus groups with over 300 students from 31 institutions across Canada.

  • MKTG
    MKTG
    By Charles W. Lamb, Carl McDaniel, Joe F. Hair

    This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

  • Mktg
    Mktg
    By Charles W. Lamb

    Mktg