Persuasive Communication

  • Persuasive Communication: How Audiences Decide
    Persuasive Communication: How Audiences Decide
    By Richard O. Young

    Kinder, D. R., & Sears, D.O. (1985). Public opinion and political action. ... Schulz-Hardt, S., Brodbeck, F. C., Mojzisch, A., Kerschreiter, R., & Frey, D. (2006). Group decision making in hidden profile situations: Dissent as a ...

  • Persuasive Communication
    Persuasive Communication
    By James Brian Stiff, Paul A. Mongeau

    Williams , D. L. , & Boster , F. J. ( 1981 , May ) . The effects of beneficial situational characteristics , negativism , and dogmatism on compliance gaining message selection . Paper presented at the annual meeting of the International ...

  • Persuasive Communication: How Audiences Decide
    Persuasive Communication: How Audiences Decide
    By Richard O. Young

    Levin, I. P. (1987). Associative effects of information framing. Bulletin of the Psychonomic Society, 25(2), 85–86. Levin, I. P., Schnittjer, S. K., & Thee, S. L. (1988). Information framing effects in social and personal decisions.

  • Persuasive Communication
    Persuasive Communication
    By Erwin Paul Bettinghaus

    Abstract: The process of persuasive communication as it occurs in many situations is presented. In addition to persenting behaviorial science approaches and data, communication sources, channels and their effect on...

  • Persuasive Communication
    Persuasive Communication
    By Kristie Sigler

    A text with a unique compilation with a three-part focus: persuasion, writing, and speaking.

  • Persuasive Communication: Twenty-five Years of Teaching Lawyers
    By Eric G. Oliver

    Persuasive Communication: Twenty-five Years of Teaching Lawyers

  • Persuasive Communication
    Persuasive Communication
    By Paul A. Mongeau, James B. Stiff

    ... Persuading people to have safer sex: Applications of social science to the AIDS crisis. Mahwah, NJ: Erlbaum. Perloff, R. M., & Brock, T. C. (1980). “ . . . And thinking makes it so”: Cognitive responses to persuasion. In M. E. Roloff ...

  • Persuasive Communication
    Persuasive Communication
    By Michael J. Cody, Erwin Paul Bettinghaus

    This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.

  • Persuasive Communication: Get What You Want Without a Gun!
    Persuasive Communication: Get What You Want Without a Gun!
    By Maynard Garfield, Raquel C. Garza

    The book offers helpful tips on getting a point of view across in a non-offensive, but convincing way that will enable readers to achieve their goals in family and social situations, as well as in business.