Political Marketing
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Political Marketing: Principles and Applications
By Jennifer Lees-Marshment, Brian Conley, Edward Elder... handing out Paul Nuttall leaflets”'. The Daily Mail, 19 February 2017. www.dailymail.co.uk/news/article4239850/Ukip-tweets-pictures-Bolton-Stoke-campaign.html. Bryant, Illana (2008). 'An inside look at Obama's grassroots marketing'.
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Political Marketing: Theory and Concepts
By Nicholas J. O'Shaughnessy, Robert P. Ormrod, Stephan C M HennebergMancini, P. and Swanson, D. (1996) 'Introduction', in P. Mancini and D. Swanson (eds), Politics, Media and Modern Democracy, Westport, CT: Praeger, 1–28. Marland, A.(2003) 'Political marketing: the good, the bad, andtheugly', ...
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Political Marketing: Principles and Applications
By Jennifer Lees-MarshmentBranding helps the party or candidate to help change or maintain reputation and support (see Smith 2001, Schneider 2004, Needham 2005, 2006, Lloyd 2006 and Scammell 2008). Brands: create a feeling of identity with the party or its ...
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Political Marketing: Principles and Applications
By Jennifer Lees-MarshmentLindholm and Prehn's advice for political strategists 1 Have the facts at your fingertips and know what you are talking about. 2 Create a simple policy you can explain. 3 Make a plan and write it down. 4 Define your target group and go ...
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Political Marketing: Principles and Applications
By Jennifer Lees-Marshment, Vincent RaynauldSubstantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field.
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Political Marketing: Principles and Applications
By Jennifer Lees-MarshmentSubstantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field.
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Political Marketing: Theoretical and Strategic Foundations
By Bruce I. Newman, Wojciech Cwalina, Andrzej FalkowskiThis is the first integrated theory-to-practice text on marketing's role in the political process. It
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Political Marketing: Principles and Applications
By Jennifer Lees-MarshmentThis book is the first comprehensive textbook on political marketing.
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Political Marketing: An Approach to Campaign Strategy
By Gary A. MauserPolitical Marketing: An Approach to Campaign Strategy
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Political Marketing: Strategic 'Campaign Culture'
By Bruce I. Newman, Kostas Gouliamos, Antonis TheocharousThis book consists of 18 chapters which deal with aspects of political marketing and ‘campaign culture.’ Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research ...
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Political Marketing: Principles and Applications
By Jennifer Lees-MarshmentThis book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching ...
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Political Marketing: Strategic Campaign Culture
By Bruce I. Newman, Kostas Gouliamos, Antonis TheocharousThis book consists of 18 chapters which deal with aspects of political marketing and 'campaign culture.' Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research.
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Political Marketing: Ghana Voters’ Behaviour, Trust, Loyalty and Intention to Vote
By Zakari Bukari, Abu Bakar A Hamid, Hishamuddin MD SOMPolitical marketing is part and parcel of political life. Politicians, government and council departments have incorporate marketing in their pursuit of political goals.
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Political Marketing: A Comparative Perspective
By Jennifer Lees-Marshment, Darren G. LillekerThe collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing.
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Political Marketing: Principles and Applications
By Jennifer Lees-MarshmentDrawing on the latest theoretical work and providing the broadest collation of international political marketing research available, this text: examines a wide range of political marketing topics including the rise of the political consumer ...
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Political Marketing: Strategic 'Campaign Culture'
By Bruce I. Newman, Kostas Gouliamos, Antonis TheocharousThis book consists of 18 chapters which deal with aspects of political marketing and ‘campaign culture.’ Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research ...
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Political Marketing: Theoretical and Strategic Foundations
By Bruce I. Newman, Wojciech Cwalina, Andrzej FalkowskiComprehensive and clearly organized, this is the first integrated theory-to-practice text on marketing's role in the political process.