Promotional Marketing

  • Promotional Marketing
    By William Robinson, Christine Hauri

    ... and Scott C. Purvis COPYCHASERS ON CREATING BUSINESS TO BUSINESS Ads , by Edmund O. Lawler STRATEGY IN ADVERTISING , by Leo Bogart HOW TO PRODUCE CREATIVE ADVERTISING , by Ann Keding and Thomas Bivins How to DEVELOP A SUCCESSFUI .

  • Promotional Marketing: Ideas & Techniques for Success in Sales Promotion
    By Christine Hauri, William A. Robinson

    Christopher J. Sutherland Executive Director Promotion Marketing Association of America P.S. With some fast footwork about the “ metaphor ” to which we are sure the VP was alluding , we eventually got that deal .

  • Promotional Marketing: How to Create, Implement & Integrate Campaigns that Really Work
    By Roddy Mullin

    This fully updated edition features the latest best practice for working in digital channels including web- and mobile-based promotions.

  • Promotional Marketing
    By Roddy Mullin

    This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their 'tipping point' when the decision to buy is made, now covering mobile, online and bricks-and-mortar sales and ...

  • Promotional Marketing
    By Roddy Mullin

    This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, now covering mobile, online and bricks-and-mortar sales and ...