... and Scott C. Purvis COPYCHASERS ON CREATING BUSINESS TO BUSINESS Ads , by Edmund O. Lawler STRATEGY IN ADVERTISING , by Leo Bogart HOW TO PRODUCE CREATIVE ADVERTISING , by Ann Keding and Thomas Bivins How to DEVELOP A SUCCESSFUI .
Christopher J. Sutherland Executive Director Promotion Marketing Association of America P.S. With some fast footwork about the “ metaphor ” to which we are sure the VP was alluding , we eventually got that deal .
This fully updated edition features the latest best practice for working in digital channels including web- and mobile-based promotions.
This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their 'tipping point' when the decision to buy is made, now covering mobile, online and bricks-and-mortar sales and ...
This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, now covering mobile, online and bricks-and-mortar sales and ...