Public Relations

  • Public Relations: Critical Debates and Contemporary Practice
    Public Relations: Critical Debates and Contemporary Practice
    By Jacquie L'Etang, Magda Pieczka

    This book is an overview of the large numbers of areas in which public relations has an element or influence around the world.

  • Public Relations: Critical Debates and Contemporary Practice
    Public Relations: Critical Debates and Contemporary Practice
    By Jacquie L'Etang, Magda Pieczka

    ... corporate responsibility and excellent public relations “balance. . . the private interests of the organization with the interests of publics and of society” (Grunig, 1992, p. 240), citing Steiner's opinion that: This is not solely a ...

  • Public Relations: Strategies and Tactics
    Public Relations: Strategies and Tactics
    By Dennis L. Wilcox, Glen T. Cameron

    Written in a disarming and accessible style, this edition focuses on the application of technology and encourages you to think about creative uses of new media. The Study Edition offers an additional bonus: perforated chapter quizzes.

  • Public Relations: From Theory to Practice
    Public Relations: From Theory to Practice
    By Tricia L. Hansen-Horn, Bonita Dostal Neff

    As the only current "theory-focused" public relations book published for a U.S. globally connected audience, this book offers what has long been absent in the field-a comprehensive examination of public relations theory as practiced.

  • Public Relations: Theory and Practice
    Public Relations: Theory and Practice
    By Jane Johnston, Clara Zawawi

    A fully revised new edition of this widely used introduction to public relations in Australia.

  • Public Relations: The Complete Guide
    Public Relations: The Complete Guide
    By Joe Marconi

    With the rise of integrated marketing communications (IMC) and the decline of paid media, the importance of public relations is on the upswing. Companies are realizing the benefit of speaking...

  • Public Relations: Writing, Media and Techniques
    By HarperCollins Publishers

    Public Relations: Writing, Media and Techniques

  • Public Relations: a Primer for Business Executives
    Public Relations: a Primer for Business Executives
    By Donald Grunewald

    Reading this book will help you learn something about how Public Relations developed into a field of vital importance to every business. You will learn the basic concepts of Public Relations.

  • Public Relations: The Basics
    Public Relations: The Basics
    By Ron Smith

    ... Press Stylebook and Briefing on Media Law. 2. Reuters. The Reuters Style Guide: Handbook of journalism. 3. UPI. UPI Stylebook and Guide to Newswriting. Index Aaron 40 acceptance evaluation 218 acceptance objective 153 accountability.

  • Public Relations: In Search of Professional Excellence
    By Victoria O. Ajala

    Public Relations: In Search of Professional Excellence