Relevance
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Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition
By Paul B. Brown, Andrea CovilleWoody Allen, playing the part of Alvy Singer, showed this problem, literally in Technicolor, when he was introduced to Allison, played by Carol Kane, in Annie Hall. The exchange went like this: Allison: I'm in the midst of doing my ...
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Relevance: Communication and Cognition
By Dan Sperber, Deirdre WilsonThis revised edition includes a new Preface outlining developments in Relevance Theory since 1986, discussing the more serious criticisms of the theory, and envisaging possible revisions or extensions.
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Relevance: Communication and Cognition
By Dan Sperber, Deirdre WilsonRelevance: Communication and Cognition
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Relevance: Making Stuff That Matters
By Tim MannersStop worrying about demographics, fads, and cutting-edge advertising. Instead, focus on relevance. Manners shares how the best of the best create solutions to their customers’ problems and help them live happier lives.
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Relevance: Communication and Cognition
By Dan Sperber, Deirdre WilsonRELEVANCE, first published in 1986, was named as one of the most important and influential books of the decade in the TIMES HIGHER EDUCATIONAL SUPPLEMENT. This revised edition includes a...
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Relevance: Matter More
By Tom Hayes, Phil Styrlund, Marian DeeganThey believe that the decision to put authenticity, mastery, and empathy into action is the great differentiator between dreams of potential and the reality of accomplishment.This lively book brings together the best thinking of today with ...