... Quain, “Menu Engineering: A Model Including Labor,” FIU Hospitality Review 13 (2), 1995: 41–50. 10. Lea Dopson, David Hayes, and Jack Miller, Food and Beverage Cost Control, 5th ed. (Hoboken, NJ: John Wiley, 2011), 5.
" The book is intended for students with prior knowledge and understanding of the hospitality industry, and will explain what they need to know and how to be successful.
CHAPTER 3 Value CHAPTER OUTLINE The Role of Value in Pricing Lessons from eBay The Buyer's Multi- view of Value The Relationship Between Quality and Price The Relationship Between Service and Price The Link Between Quality, Service, ...
The book offers realistic industry examples from hotels, restaurants, and other hospitality industry segments that use differential pricing as a major revenue management tool.
The book explains, in detail, what hospitality professionals must know and do to become effective revenue managers.