Secret Formula
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Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-known Product in the World
By Frederick AllenSince its bubbly debut in an Atlanta soda fountain more than a century ago, Coca-Cola has grown into a global enterprise whose trademark is the most familiar - and inescapable...
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Secret Formula
By Frederick Allen"The inside story of how Coca-Cola became the best-known brand in the world"--Cover.
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Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
By Frederick AllenSecret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion.
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Secret Formula
By Frederick L. AllenA history of the Coca-Cola corporation chronicles its successes and failures and provides a profile of the company's sixty-year chairman, Robert Woodruff
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Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
By Frederick Allen... two officials who knew the formula from flying on the same plane; that rule, too, was widely broadcast The existence of the most mysterious of the ingredients, the blend of flavoring oils called Merchandise No. 150 | Secret Formula.