Irwin, R., Sutton, W., & McCarthy, L. (2002). Sport promotion and sales management. Champaign, IL: Human Kinetics. ———. (2008). Sport promotion and sales management (2nd ed.). Champaign, IL: Human Kinetics. Kirby, A. (1995, September).
One method of identifying messages and repeating them throughout an interview involves keeping in mind the rule of threes (Rowe, Alexander, Earl, & Esser, 2001). Write down the three message points that the organization deems the most ...
... L. 38-39, 39t hooking, in interviews 146 Hootsuite 59, 66 Hootsuite Academy 13 Hopwood, M.K. 28-29, 39-40 horizontal communication 224 Houston Astros (MLB) 63 Houston Rockets (NBA) 5 Houston Texans (NFL) 84 Howell, R.A. 228 Hua, ...
Sport Public Relations, Second Edition, expresses the roles of public relations and PR professionals as vital components to a sport organization's overall strategies and mediated messages.
"The text provides students and professionals with an understanding of all aspects of sport public relations, framing its discussion in terms of a managerial and proactive approach to PR"--
Numerous illustrations and tables present guidelines, tips, and insights, and the appendixes showcase sample products.