Sports Marketing

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  Sports Marketing: A Strategic Perspective

  By Matthew D. Shank, Mark R. Lyberger

  Part I: Contingency framework for strategic sports marketing -- Emergence of sports marketing -- Contingency framework for strategic sports marketing -- Part II: Planning for market selection decisions -- Research tools for understanding ...

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  Sports Marketing: Competitive Business Strategies for Sports

  By Christine Brooks

  Offering a hands-on approach to becoming an efficient sports marketing strategist, this guide shows readers how to develop their own idea for a sports product/event, create a strategic plan, and...

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  Sports Marketing: A Strategic Perspective

  By Matthew D. Shank, Mark R. Lyberger

  Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology, and e-marketing, the book introduces core theory and ...

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  Sports Marketing

  By Kenneth E. Clow, Michael J. Fetchko, Donald P. Roy

  The book combines scholarly theory with the perspectives of those who have been involved actively in the sports business.

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  Sports Marketing

  By Kenneth E. Clow, Donald P. Roy, Michael Fetchko

  Masterfully blending theory with practical insights from professionals in the field, Sports Marketing has been updated with a more global outlook, providing students with the cutting edge resource they need to be successful marketers in any ...