Strategic Marketing For Health Care Organizations

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  Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System

  By Philip Kotler, Robert J. Stevens, Joel I. Shalowitz

  This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena.

• 

  Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System

  By Philip Kotler, Robert J. Stevens, Joel I. Shalowitz

  This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena.

• 

  Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System

  By Philip Kotler, Robert J. Stevens, Joel I. Shalowitz

  This text on market analyses and user-centricity does just that." —Leah J. Vriesman, Executive Director & Professor of Executive Programs in Health Policy & Management, and Co-Director of the Center for Healthcare Management at the UCLA ...

• 

  Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System

  By Philip Kotler, Robert J. Stevens, Joel I. Shalowitz

  This text on market analyses and user-centricity does just that." —Leah J. Vriesman, Executive Director & Professor of Executive Programs in Health Policy & Management, and Co-Director of the Center for Healthcare Management at the UCLA ...

• 

  Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System

  By Philip Kotler, Robert J. Stevens, Joel I. Shalowitz

  This text on market analyses and user-centricity does just that." —Leah J. Vriesman, Executive Director & Professor of Executive Programs in Health Policy & Management, and Co-Director of the Center for Healthcare Management at the UCLA ...