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Strategic Writing: The Writing Process and Beyond in the Secondary English Classroom
"Strategic Writing" emphasizes the strategic, goal-oriented mission of good media writing, with clear, concise instructions for nearly 40 types of writing documents. Features: Prepares students for a...
In Section I: Strategic Writing, you will learn what strategic writing is. In doing so, you will learn about □ The importance of good writing □ Research, planning and the writing process □ Integrated marketing communications ...
This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication.
This practical, multidisciplinary text teaches public relations and media writing with concise instructions for more than 40 types of documents.
... book, we divide them among the overlapping disciplines of public relations, advertising, business communication and ... student will include a note that says something like this: “I know this is off- strategy, but the client insisted” or ...
In addition to providing engaging and practical classroom activities, this new edition offers: Explicit strategy talk, with lesson plans that differentiate between strategy, activity, and mini-lesson to further demonstrate how all three ...