The Fifth Edition of Floyd J. Fowler Jr.’s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of...
Preface 1 Introduction Reasons for Surveys The Components of Surveys Purposes and Goals of This Text 2 Sampling The Sample Frame Selecting a One-Stage Sample Multistage Sampling Making Estimates From Samples and Sampling Errors How Big ...
The Fourth Edition of the bestselling Survey Research Methods presents the very latest methodological knowledge on surveys.
The Fifth Edition of Floyd J. Fowler Jr.’s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys.
The second edition includes discussions on computer assisted interviewing techniques, mail surveys, and market research.
Popular with over 49,000 readers for giving those who want to collect, analyze, or read about survey data a sound basis for evaluating how each aspect of a survey can...
The Fifth Edition of Floyd J. Fowler Jr.’s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys.
This book covers the full range of basic topics necessary for beginning survey research. Fundamental and practical, it bridges the gap between the theoretical logic behind methodology and the concrete...
The Fifth Edition of Floyd J. Fowler Jr.'s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of...