The book contains information on how artists can learn to sell their work directly to the public with an understanding of the principles of marketing and sales as they're applicable to works of art.
"The third edition of this classic artists' reference teaches emerging artists the techniques necessary to market and sell artwork, both on their own and through dealers. This new, thoroughly updated...
The book contains information on how artists can learn to sell their work directly to the public with an understanding of the principles of marketing and sales as they're applicable to works of art.
Veteran art writer Daniel Grant weaves the words and experiences of dozens of practicing artists throughout this informative volume to describe their real-life challenges and the solutions they found to overcome them.
This new edition has been updated to include sections on how to market and sell art in a weak economy and how to succeed in the business of marketing online, including tips on creating a successful Web site and blog.