The Business of Tourism
This book is an essential text for students of tourism management or travel and tourism. The historical context is combined with background theory and research, plus up-to-date international case studies.
Newer disciplines like marketing and management, special interest tourism, travel legislation and business travel have been introduced in this volume. The book gives the reader a global perspective of the travel and tourism industry.
Available online at: www.bbc.co.uk/news/world-asia-30875645 [Accessed December 2021]. ... In C. M. Hall and L. Sharples (eds), Food and Wine Festivals and Events around the World: Development, management and markets (pp. 3–22).
"An excellent upgrade on the already strong fifth edition.""The strength of this book lies in its easy to read, accessible style.""The organisation of the topics is very good .... The...
This classic book has constantly offered a well-rounded yet hands-on business view of the tourism industry, and this updated edition is no exception, providing: Depth and breadth of coverage makes it a ‘one stop shop’ for students ...
"This book is a matchless guide to the operations and structures of the contemporary tourism industry. Holloway's accessible text has long been a classic and continues to be essential student...