This book offers a systematic process for creating momentum that will work in any business, in any industry, and under any market conditions.
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In The Momentum Effect, INSEAD's Jean-Claude Larreche reveals exactly how to build and preserve business momentum, and use it to deliver growth that gets you noticed, year after year after year.
The Momentum Effect is a business book that describes one man's journey through various corporate America positions and includes key learnings and strategic thinking at the end of each chapter.
The Momentum Effect
One of the most frequent challenges that managers and executives face today is: 'How do I keep on growing and at the same time, make a profit?