The Winner Effect
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The Winner Effect: How Power Affects Your Brain
By Ian RobertsonAre men more likely to be power junkies than women? The 'winner effect' is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders.
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The Winner Effect: The Neuroscience of Success and Failure
By Ian H. RobertsonThe "winner effect" is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders.
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The Winner Effect: The Science of Success and How to Use It
By Ian RobertsonThe 'winner effect' is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders.
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The Winner Effect: How Power Affects Your Brain
By Ian RobertsonAs Ian Robertson reveals, it applies to humans, too.Success changes the chemistry of the brain, making you more focused, smarter, more confident and more aggressive. The effect is as strong as any drug.
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The Winner Effect: The Neuroscience of Success and Failure
By Ian H. RobertsonRobertson shows how success causes dramatic changes to brains that make people smarter, more focused, and more ruthless.