Marketing Made Simple: A Step-by-step Storybrand Guide for Any Business
- ISBN-10
- 0000760390
- ISBN-13
- 9780000760395
- Series
- Marketing Made Simple
- Category
- Branding (Marketing)
- Pages
- 193
- Language
- English
- Published
- 2020
- Authors
- Donald Miller, Jonathan Peterson
Description
"Based on Building a StoryBrand by New York Times bestselling author Donald Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional's tool kit. Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers' lives. To solve this dilemma, Donald Miller wrote Building a StoryBrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand's message. Now, Don is taking it a step further with this five-part checklist that helps marketing professionals and business owners apply the StoryBrand messaging framework across key customer touchpoints to effectively develop, strengthen, and communicate their brand's story to the marketplace." --Jacket.
Get the book
Other editions
-
- 2021-03-02
- 208 pages
- Paperback
- -
-
- 2020-05-04
- 208 pages
- Paperback
- Thomas Nelson
-
- 2020-03-17
- 208 pages
- Ebook
- HarperCollins Leadership
Similar books
-
Internet Vigilantism and Ashley Madison: Rebranding After a Cyberattack
By Karen Robson, Leyland F. PittAvid Life Media was the parent company of a number of dating websites, including Ashley Madison, a dating website for married people seeking affairs.
-
Being Design Driven: Why You Care
By Stewart Emery, Russ Hall, Robert Brunner"This Element is an excerpt from Do you matter?: how great design will make people love your company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery.
-
Do You Matter?: (and how to Make Sure You Do)
By Robert Brunner"This Element is an excerpt from Do you matter?: how great design will make people love your company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery.
-
Effective Branding Begins with a Name ... and Other Keys to Creating Brands People Love
By Donna Heckler, Brian Till"This Element is an excerpt from The truth about creating brands people love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler.
-
Marketing Communications: Touchpoints, Sharing and Disruption
By Chris Fill, Dr. Sarah TurnbullThe new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice.
-
Joël Desgrippes and Marc Gobé on the Emotional Brand Experience
By Anne Hellman, Marc Gobé, Joël Desgrippes... BOUJU Isabelle AKASAKA Chieko BRYCH Marianne CHOW Stella BANKS Lisa BLANCHOT Priscilla CAZARES Alicia ALLEN Sarah BENAISSA Ali BOULANGER Carole BUDERE Jackie BAPTISTE Roseline CHABAUD Caroline CHRISTOPHER Stephanie BLAT Anne ALVAREZ ...
-
La Marque dans le conflit
By Philippe Sachetti, Thibaud ZuppingerLa stratégie de la mouche Fin mars 2016, au lendemain des attentats de Bruxelles, l'historien Yuval Noah Harari écrit pour l'Obs un article édifiant sur le « théâtre de la terreur ». L'auteur commence par y décrire la stratégie de la ...
-
Experiential marketing
By Bernd SchmittBernd Schmitt claims that what consumers want are products, communications and campaigns that arouse the senses, touch their hearts, and stimulate their minds.
-
Branding: Distilled
By Cynthia SterlingBranding: Distilled is an in-depth exploration of branding and packaging design for craft spirits.
-
Zopa: Time for a Brand Redesign?
By Neal Roese, Andrea MeyerIn this case, students step into the shoes of a brand manager at UK-based online peer-to-peer lending company Zopa as she decides whether or not to recommend that the company undertake a brand redesign.