"This Element is an excerpt from Do you matter?: how great design will make people love your company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Getting there from here: how to build your momentum towards becoming a great design-driven company"--Resource description page.
With ground-breaking case studies from the likes of E.On Energy, Hyundai Motor Company and Bupa, this cutting-edge book will empower companies to take control of customer experience and deliver long-lasting and impactful change.
This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.
This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.
With fascinating examples from leading European and American companies, Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls "interpreters" - the experts who deeply ...
Design-driven innovation needs more than external and internal interpreters. It needs executives. It needs their leadership, which they can exert in various ways. Some, for example, tend to be directly involved in managing innovation.
This book will inspire you to: Identify customers' "jobs to be done" and build products people love Fail small, learn quickly, and win big Provide the support design-thinking teams need to flourish Foster a culture of experimentation ...
More Examples Meet Fast Food 2.0 Another disrupting example for food systems comes from former McDonald's executives Mike Roberts and Mike Donahue. People like fast food because they are cheap and taste yummy to many, but is there a ...
Ltd. Pearson Education North Asia, Ltd. Pearson Education Canada, Ltd. Pearson Educatión de Mexico, S.A. de C.V. Pearson Education—Japan Pearson Education Malaysia, Pte. Ltd. Library of Congress Cataloging-in-Publication Data Brunner, ...
We don't simply realize solutions; we design them. In this book Tim Brown, CEO of the celebrated innovation and design firm IDEO, introduces us to design thinking.
I want to have design leading the way... A lot more user research. A lot more mockups. —Matt Mullenweg, 2016 State of the Word In 2016, Automattic CEO Matt Mullenweg announced that the company was to be design-led for the first time.