Business Marketing Management: A Strategic View of Industrial and Organizational Markets

Business Marketing Management: A Strategic View of Industrial and Organizational Markets
ISBN-10
0030206332
ISBN-13
9780030206337
Series
Business Marketing Management
Category
B2B-markedsføring
Pages
777
Language
English
Published
1998
Publisher
South Western Educational Publishing
Authors
Thomas W. Speh, Michael D. Hutt

Description

... Martin T. , 430 Fearon , Harold E. , 40 , 46 , 49 , 58 , 62 , 459 , 462 Ferguson , Wade , 103 , 293 Fields , D. Michael , 559 Field , Tom , 524 Fildes , Robert , 216 Fites , Donald V. , 277 , 283 , 401 Fitzgerald , Kevin R.

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