... Martin T. , 430 Fearon , Harold E. , 40 , 46 , 49 , 58 , 62 , 459 , 462 Ferguson , Wade , 103 , 293 Fields , D. Michael , 559 Field , Tom , 524 Fildes , Robert , 216 Fites , Donald V. , 277 , 283 , 401 Fitzgerald , Kevin R.
Business Market Management (B2B): Understanding, Creating, and Delivering Value
Business Marketing Management: A Strategic View of Industrial and Organizational Markets
Geoffrey Moore (1995) introduced the idea of the technology adoption lifecycle. Here, he showed that in the early stages of a market, technology enthusiasts and visionaries are willing to accept new technologies enthusiastically.
For Business-to-business marketing courses. Anderson builds the book around a framework of understanding, creating, and delivering value.
More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introduction to B2B and shorter courses.
Although market followers will never become marketing leaders, they often have much the same profit levels since they do not have the expense of developing the markets (Haines et al. 1989). 4 Market nicher.
A fantastic addition to any library or course' - Dr Judy Zolkiewski, Senior Lecturer in Business-to-Business Marketing, Manchester Business School 'The advantage of the approach taken by Brennan and his colleagues is that this book manages ...
In this book, the authors analyze the best ways to help the poor manage risks such as health shocks, unemployment, sudden drops in income, and old age.
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This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.