Advertising & Promotion: An Integrated Marketing Communications Perspective
- ISBN-10
- 0070939853
- ISBN-13
- 9780070939851
- Category
- Advertising
- Pages
- 577
- Language
- English
- Published
- 2005
- Publisher
- McGraw-Hill Ryerson
- Authors
- Michael A. Belch, Michael Angelo Guolla, Belch
Description
Richard Lewis , " Absolut Vodka Case History , ” A Celebration of Effective Advertising : 30 Years of Winning EFFIE Campaigns ... 236–45 ; Jonathan R. Capulsky and Michael J. Wolfe , “ Relationship Marketing : Positioning for the Future ...
Get the book
Similar books
-
Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective
By Michael A. Belch, George Edward Belch... time Telephone representatives refer service requests to the field Field representatives refer service requests to telephone reps Separate field and telephone accounts / territories Order Taking Field reps refer orders to telephone ...
-
Advertising and Promotion
By Chris Hackley, Rungpaka Amy HackleyAlong with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising ...
-
Advertising, Promotion, and New Media
By Marla R. Stafford, Ronald J. FaberHammond, Kathy, Gil McWilliam, and Andrea N. Diaz (1998), “Fun and Work on the Web: Differences in Attitudes between Novices and Experienced Users,” Advances in Consumer Research, 25, 372-378. Harley, Russell I. and Allan L. Baldinger ...
-
Integrated Marketing Communications in Advertising and Promotion
By Terence A. ShimpIntegrated Marketing Communications in Advertising and Promotion
-
Advertising and Sales Promotion Strategy
By Gerard J. TellisFor courses in Advertising Principles. Advertising and Sales Promotion Strategy explores the full range of advertising principles and prepares prospective managers to understand the topic of promotion well enough to...
-
Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications
By Terence A. ShimpThe fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales...
-
Launch! Advertising and Promotion in Real Time
By Michael SolomonView the video online at: http://blip.tv/play/sDz0_1EA Jack Sullivan, senior vice president of out-of-home media at Starcom, sees this trend increasing as the population becomes even more wireless. “Consumers are out there with downtime ...
-
Advertising and Promotion: An Integrated Marketing Communications Perspective
By George Belch, Michael BelchThe text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer.
-
Integrated Marketing Communications
By Terence A. Shimp, J. Craig Andrews, ShimpEmerging topics such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling - along with all of their effects on traditional marketing - are also discussed in this ...
-
Integrated Advertising, Promotion, and Marketing Communications
By Kenneth E. Clow, Donald BaackDirected primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.