Contemporary Advertising and Integrated Marketing Communications
- ISBN-10
- 0071220607
- ISBN-13
- 9780071220606
- Series
- Contemporary Advertising and Integrated Marketing Communications
- Category
- Advertising
- Pages
- 774
- Language
- English
- Published
- 2011
- Authors
- Michael F. Weigold, William F. Arens, Christian Arens
Description
'Contemporary Advertising' looks at the evolution of advertising, the scope of advertising, gathering information for advertising planning, planning media strategy, using print media, and much more.
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Other editions
-
- 2016-02-01
- - pages
- Paperback
- McGraw-Hill Education
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