Contemporary Advertising and Integrated Marketing Communications
- ISBN-10
- 1260259307
- ISBN-13
- 9781260259308
- Series
- Contemporary Advertising and Integrated Marketing Communications
- Category
- Advertising
- Language
- English
- Published
- 2020
- Authors
- Michael F. Weigold, William F. Arens
Description
"Contemporary Advertising and Integrated Marketing Communications was written for under-graduate students in liberal arts, journalism, mass communication, and business schools. However, because of its practical, hands-on approach, depth of coverage, and marketing management emphasis, it is also widely used in independent schools, university extension courses, and courses on advertising management. The wealth of award-winning advertisements also makes it a resource guide to the best work in the field for students in art and graphic design courses and for professionals in the field"--
Get the book
Other editions
-
- 2016-02-01
- - pages
- Paperback
- McGraw-Hill Education
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