Broadcasting, Cable, the Internet, and Beyond: An Introduction to Modern Electronic Media

Broadcasting, Cable, the Internet, and Beyond: An Introduction to Modern Electronic Media
ISBN-10
0071315039
ISBN-13
9780071315036
Category
Broadcasting
Pages
316
Language
English
Published
2012
Publisher
McGraw-Hill Europe
Authors
Joseph R. Dominick, Fritz Messere, Barry L. Sherman

Description

This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a highly accessible style that makes even the most difficult information understandable.

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