The Product Managers Handbook, 3E
- ISBN-10
- 0071459383
- ISBN-13
- 9780071459389
- Category
- Business & Economics
- Pages
- 408
- Language
- English
- Published
- 2005-11-07
- Publisher
- McGraw Hill Professional
- Author
- Linda Gorchels
Description
Revised and updated techniques to achieve top performance in product management The Product Manager's Handbook takes the mystery out of this field by detailing how to integrate aspects from production and coordination to value maximization into a cohesive whole, while examining key international issues, new technologies, and the financial side of product management.
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