The Product Managers Handbook, 3E
- ISBN-10
- 007177209X
- ISBN-13
- 9780071772099
- Category
- Business & Economics
- Pages
- 408
- Language
- English
- Published
- 2005-11-28
- Publisher
- McGraw Hill Professional
- Author
- Linda Gorchels
Description
Previous editions sold more than 17,000 copies Now includes a CD-ROM with Excel Worksheet templates and features new chapters on product management brand strategy and international perspectives Linda Gorchels is a well-known product management authority, and the author of The Product Manager's Field Guide and The Manager's Guide to Distribution Channels
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