Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands
- ISBN-10
- 0071770054
- ISBN-13
- 9780071770057
- Category
- Business & Economics
- Pages
- 289
- Language
- English
- Published
- 2011-12-02
- Publisher
- McGraw Hill Professional
- Author
- Steven Haines
Description
Build better products by expanding the role of Product Management Managing Product Management argues that product management should be reinstituted as a key source of innovative ideas that solve broad market problems. It illustrates how to organize the product management function of a company to create, build, and produce innovative and game-changing products and services. Steven Haines is the founder and president of Sequent Learning Networks, a training and advisory services firm with an international client base. He held leadership roles for AT&T and Oracle and was adjunct professor at Rutgers University's business school.
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Other editions
-
- 2011-09-19
- 288 pages
- Paperback
- McGraw Hill Professional
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