Q Quelch , John A. , 598 , 601 , 602 , 603 , 605 Quinn , James Brian , 601 Quinn , Jane Bryant , 595 Quittner , Joshua , 594 R S > Raffield , Barney T. , III , 598 Ralston , Julie , 599 Ram , S. , 600 Ramsey , Rosemary , 606 Randall ...
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice.
From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market in the Age of the Customer.
This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
Do you want to learn the basics of how to market your business in an easy-to-use format? Well, if so, then THE MARKETING BOOK is the book for you. This is a PRACTICAL step-by-step guide to basic marketing concepts.
Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn ... If we look at the profit stream over time, an appropriate way to deal with long-run profits is to take the present value (PV) of that profit stream: ...
The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises.
This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success.
Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media.
Kotler and Keller set the standard in the marketing management discipline and continue to provide up-to-date content and examples which reflect the latest changes in marketing theory and practice.
From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging ...