Marketing
- ISBN-10
- 1259268764
- ISBN-13
- 9781259268762
- Series
- Marketing
- Pages
- 688
- Language
- English
- Published
- 2018-01-26
- Publisher
- McGraw-Hill Ryerson
- Authors
- Dhruv Grewal, Michael Levy, Shirley Lichti
Description
Grewal Marketing, Fourth Canadian Edition, focuses on the core concepts and tools that marketers use to create value for customers. Current and engaging Canadian examples integrated throughout the text define how companies and successful entrepreneurs create value for customers through branding, packaging, pricing, retailing, service, and advertising.
