Pearson Education. Trembath, R. (1999). Best kept secrets: an evaluation of South Australia's direct marketing campaign, Journal of Vacation Marketing, 6, pp. 76–85. PART FOUR Communicating with and Influencing Consumers The unifying ...
Victor T. C. Middleton, Alan Fyall, Michael Morgan, Ashok Ranchhod ... For the Foreword we are most grateful to Alan Parker, Chief Executive of Whitbread PLC. For particular contributions ...
Marketing in Travel and Tourism explains the concepts and principles of marketing as they are increasingly being applied in the travel and tourism industry. Numerous examples are used throughout...
Sales and Marketing for Travel and Tourism
This book provides an introduction to the marketing of travel strategy market segmentation, marketing research and marketing planning.
This book sets out to examine the changes shaping the international marketing of tourism and travel.
The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry.
Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies.
The researches presented in this book will keep students and professionals updated with the latest developments and concepts in this field.
This guide offers essential research strategies and methods that enables readers to determine the wants and needs of tourists, including: discussing and evaluating the main factors that affect consumer behavior in travel and tourism, such ...