An integrative introduction to the theories and themes in research on creativity, the second edition of Creativity is both a reference work and text for courses in this burgeoning area of research. The book begins with a discussion of the theories of creativity (Person, Product, Process, Place), the general question of whether creativity is influenced by nature or nurture, what research has indicated of the personality and style of creative individuals from a personality analysis standpoint, and how social context affects creativity. This wide-ranging work then proceeds to coverage of issues such as gender differences, whether creativity can be enhanced, if creativity is related to poor mental or physical health, and much more. The book contains boxes covering special interest items, including one-page biographies of famous creative individuals, and activities for a group or individual to test or encourage creativity, as well as references to Internet sites relating to creativity. Includes all major theories and perspectives on creativity Consolidates recent research into a single source Includes key terms defined and text boxes with interesting related material Single authored for clarity and consistency of presentation
But you’d be wrong. As John Cleese shows in this short, practical, and often amusing guide, creativity is a skill that anyone can acquire.
Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie.
An eloquent exploration of creativity, The Origins of Creativity grapples with the question of how this uniquely human expression--so central to our identity as individuals and, collectively, as a species--came about and how it has ...
A look into what lies behind creativity from one of the advertising industry's leading players
The general manager of IDEO, the design firm that created the Apple Mouse and the Palm V, reveals strategies for fostering imagination, expressing ideas, and developing hit products by bringing out the creativity in every employee. 20,000 ...
Creativity is a handbook for those who understand the need to bring more creativity, playfulness, and flexibility to their lives. It’s a manual for thinking “outside the box”—and learning to live there as well.
This book combines the wonder and awe of human creativity with the complexity of its study. The authors advance the ?biopsychosocial' perspective as a model of the creative process. ....
Drawing on a number of cutting-edge discoveries from brain research as well as on his own insights as a neuroscientist and neuropsychologist, Goldberg presents a wide-ranging discussion of history, culture, and evolution to arrive at an ...
Most important, he explains why creativity needs to be cultivated and is necessary for the future of our country, if not the world. Creativity is about capturing those moments that make life worth living.
Long known as the go-to management consultant of the design world, Keith Granet reveals more of his clear-eyed insights about running a creative business in this follow-up to his book The Business of Design.