The heart of E-commerce is trust. This book focuses solely on building long-term relationships of trust between E-commerce buyers, sellers, and partners: specific ways to design trust into every E-commerce system and framework you build. Four expert authors present no-nonsense techniques for electronic commerce risk mitigation, trust, control, audit and security. They also present an insightful interpretation of the current state of E-commerce technology and where it's headed, specifically designed to help you anticipate new trust challenges you'll be facing in the next several years. Learn how to ensure control and security in E-commerce, while making sure these augment the relationship instead of intruding on it. Understand the elements of trust in E-commerce -- certainty, confidentiality, and privacy -- and learn how to build systems that deliver all three. Discover new audit and compliance techniques that recognize the fundamental differences between E-commerce and traditional business relationships. Finally, the book presents a detailed case study on the Secure Electronic Transaction (SET) standard for E-commerce credit card transactions.
including those who host the virtual world, or else there is no long term future for commerce in virtual worlds. ... designers and prostitutes offering virtual sex make hundreds of thousands of real US dollars a year (Foley, 2006).
Electronic Commerce Relationships: Principles and Applications of Recombinant DNA
This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. Relationship Marketing explores the...
Examines trust in a third dimension. Considers how building trust is different for managers developing "virtual" relationships.
"Based on an in-depth research study, this book provides an avenue for managers and researchers to explore, examine, and describe interorganizational trust relationships in e-commerce participation.
Hauser, J.R. and Urban, G.L. Assessment of attribute importances and consumer utility functions: Von Neumann-Morgenstern theory applied to consumer behavior. Journal of Consumer Research, 5, ... Hoffman, D.L.; Novak, T.; and Chatterjee ...
Fundamentos do comportamento organizacional (8th ed.). Pearson Prentice Hall. Robbins, S. P., Judge, T. A., & Sobral, F. (2010). Comportamento organizacional: Teoria e prĂ¡tica no contexto brasileiro (14th ed.). Pearson Prentice Hall.
The unique contribution of this book is the particular and careful emphasis on the understanding of human trading relationships as central to relationship marketing.
New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions ...
Web Technologies for Commerce and Services Online delivers a global perspective on the influence of electronic commerce on organizational behavior, development, and management in organizations, discussing issues such as information security ...