Electronic Commerce Relationships: Trust by Design
- ISBN-10
- 0130170372
- ISBN-13
- 9780130170378
- Category
- Computers / Security / General
- Pages
- 247
- Language
- English
- Published
- 2000
- Publisher
- Prentice Hall Ptr
- Author
- Peter G. W. Keen
Description
The heart of E-commerce is trust. This book focuses solely on building long-term relationships of trust between E-commerce buyers, sellers, and partners: specific ways to design trust into every E-commerce system and framework you build. Four expert authors present no-nonsense techniques for electronic commerce risk mitigation, trust, control, audit and security. They also present an insightful interpretation of the current state of E-commerce technology and where it's headed, specifically designed to help you anticipate new trust challenges you'll be facing in the next several years. Learn how to ensure control and security in E-commerce, while making sure these augment the relationship instead of intruding on it. Understand the elements of trust in E-commerce -- certainty, confidentiality, and privacy -- and learn how to build systems that deliver all three. Discover new audit and compliance techniques that recognize the fundamental differences between E-commerce and traditional business relationships. Finally, the book presents a detailed case study on the Secure Electronic Transaction (SET) standard for E-commerce credit card transactions.
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