Business Essentials
- ISBN-10
- 0130842559
- ISBN-13
- 9780130842558
- Series
- Business Essentials
- Category
- Business & Economics
- Pages
- 501
- Language
- English
- Published
- 2000
- Authors
- Ricky W. Griffin, Ronald J. Ebert
Description
A concise, streamlined edition of Ebert's larger Business volume, this extremely successful book provides the essence of business in a brief and affordable format. Its compact presentation spans the range of functional areas—management, marketing, operations, accounting, information systems, finance, and law—clearly demonstrating the interrelationships between them. Coverage features the most intriguing and up-to-date examples, case studies, Internet exercises, SCANS-oriented critical-thinking exercises, new videos, part-opening World Wide Web vignettes, and Crafting Your Business Plan exercises. Each chapter contains tables, photographs, and figures carefully chosen to illustrate, in a visually appealing way, the points and messages of the chapter. For anyone—from mailroom to management—who seeks to thrive in today's business world.
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