Contemporary Direct Marketing
- ISBN-10
- 0131017705
- ISBN-13
- 9780131017702
- Category
- Direct marketing
- Pages
- 410
- Language
- English
- Published
- 2005
- Publisher
- Prentice Hall
- Authors
- Lisa Spiller, Martin Baier
Description
Unique in its incredible thoroughness, this is the most comprehensive direct/interactive marketing book on the market. Current and relevant concepts--customer relationships, database marketing, information privacy, telemarketing, research and testing, global and ethical issues, and more--will prepare individuals to be competitive in the job market and workforce. Other "hot topics" include legal issues, non-profit organizations, business-to-business applications, customer service and fulfillment, and creative and quantitative issues. For any business professionals working for a for-profit or nonprofit business or governmental agency; professionals of businesses of any size; and entrepreneurs.
Get the book
Similar books
-
Contemporary Direct and Interactive Marketing
By Lisa D. Spiller, Martin BaierThis edition builds on these traditional foundations, captures the new media and methods, and explores the future innovations of direct and interactive marketing.
-
Contemporary Direct & Interactive Marketing, 2/E
By Spiller LisaContemporary Direct & Interactive Marketing, 2/E
-
Contemporary Direct and Interactive Marketing
By Lisa Spiller, Martin BaierAimed at students studying direct or interactive marketing, direct response advertising, marketing strategy or internet marketing courses, this title has a user-friendly format and includes numerous real-world examples, applications, ...
-
Direct, Digital & Data-Driven Marketing
By Lisa SpillerAn example of a global creative campaign that effectively communicates a big idea to consumers is that of 'Pepsi Generations' (Figure 6.6). The campaign celebrates the brand's rich history in pop culture for 120 years.
-
Direct, Digital, and Data-Driven Marketing, Fourth Edition
By Lisa D. SpillerThis fourth edition takes an insightful, in-depth look at contemporary marketing concepts, strategies, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.
-
Contemporary Direct Marketing
Dit is het e-book uittreksel behorend bij het boek 'Contemporary direct marketing' (1e druk; ISBN 9780131017702 ) van Lisa Spiller & Martin Baier.
-
Outlines and Highlights for Contemporary Direct Marketing by Lisa Spiller
By Cram101 Textbook ReviewsCram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780136086109 .
-
Outlines and Highlights for Contemporary Direct Marketing by Lisa S Spiller, Isbn: 9780131017702
By Cram101 Textbook ReviewsCram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780131017702 .
-
Contemporary Database Marketing: Concepts and Applications
By Lisa Spiller, Kurt Ruf, Lisa D Spiller Ph DThis book provides a comprehensive, basic introduction to the world of database marketing. Includes extensive exercises devoted to practical applications of concepts in the text.
-
Direct Marketing in Practice
By Matthew Housden, Brian ThomasDirect mail is immensely flexible — the message can be varied according to what we know about this customer or 'cluster' of customers. We can also vary the timing, increasing relevance even more. Direct mail messages are retained far ...