Contemporary Database Marketing: Concepts and Applications

Contemporary Database Marketing: Concepts and Applications
ISBN-10
193319944X
ISBN-13
9781933199443
Category
Database marketing
Pages
360
Language
English
Published
2013-08-30
Authors
Lisa Spiller, Kurt Ruf, Lisa D Spiller Ph D

Description

This book provides a comprehensive, basic introduction to the world of database marketing. Includes extensive exercises devoted to practical applications of concepts in the text.

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