Strategic Marketing for Nonprofit Organizations
- ISBN-10
- 013175372X
- ISBN-13
- 9780131753723
- Series
- Strategic Marketing for Nonprofit Organizations
- Category
- Business & Economics
- Pages
- 504
- Language
- English
- Published
- 2008
- Publisher
- Pearson Higher Ed
- Authors
- Philip Kotler, Alan R. Andreasen
Description
For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.
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