Strategic Marketing for Nonprofit Organizations
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Strategic Marketing for Nonprofit Organizations
By Philip Kotler, Alan R. AndreasenFor graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.
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Strategic Marketing for Nonprofit Organizations
By Philip Kotler, Alan R. AndreasenWilliam Meyers , “ The Nonprofits Drop the ' Non , ' ” New York Times , November 24 , 1985 , pp . F1 , 2 , 9 . 40. Unfair Competition by Nonprofit Organizations with Small Business : An Issue for the 1980s ( Washington , D.C .
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Strategic Marketing for Nonprofit Organizations
By Philip Kotler, Alan R. AndreasenFor graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.
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Strategic Marketing for Nonprofit Organizations: Cases and Readings
By O. C. Ferrell, Charles W. Lamb, Philip KotlerStrategic Marketing for Nonprofit Organizations: Cases and Readings
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Strategic Marketing for Nonprofit Organizations
By Philip Kotler, Alan R. AndreasenFor upper level, MBA, and executive courses in Marketing for Nonprofit Organizations, Public Administration in Nonprofit Organizations, and Public Health for Nonprofit Organizations. Reflecting the most recent, relevant information in...
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Strategic Marketing for Nonprofit Organizations
By Philip Kotler, Alan R. AndreasenProvides a conceptual and practical foundation for strategic marketing in non-profit organizations, emphasizing strategic evaluations, positioning and market targeting. Checklists, case studies and sample materials are included. The new edition...