Effective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love
- ISBN-10
- 0132143240
- ISBN-13
- 9780132143240
- Category
- Business & Economics
- Pages
- 10
- Language
- English
- Published
- 2009-10-16
- Publisher
- Pearson Education
- Authors
- Donna D. Heckler, Brian D. Till
Description
This Element is an excerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats. Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines. “Close-Up,” “Jiffy Lube,” “Rain Dance,” “The Medicine Shoppe,” “Irish Spring,” and “Puppy Chow”: all are great names that reflect the essence of the product or service. Good branding starts with the name--the representation of the brand, conjuring images, concepts, and experiences. The name is the foundation for these perceptions....
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