E-marketing

ISBN-10: 0132806460
ISBN-13: 9780132806466
Series: E-marketing
Category: Internet marketing
Pages: 448
Language: English
Published: 2012
Authors: Judy Strauss, Raymond Frost

Description

Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.

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Other editions

E-Marketing
- 2018
- 444 pages
- Paperback
- -
E-Marketing
- 2016-03-03
- 129 pages
- Paperback
- -
E-marketing
- 2009
- 430 pages
- Paperback
- -
E-marketing
- 2018-10-08
- 444 pages
- Ebook
- Routledge

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