EMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience.
For courses in Internet Marketing or E-marketing This book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment.
Supplemented by practical examples throughout, e-Marketing is an essential read for all marketing and business administration students.
This book tells you how to use e-mail marketing properly and effectively so that no one sees you as a nasty spammer.
“e-Marketing is a continuous process that follows a quicker cycle.” WHAT IS THE E-MARKETING CYCLE? The e-Marketing Cycle is basically the sequence of marketing activities delineated by your e-Marketing Plan. Each step of the Plan should ...
In doing so , we accentuate the power of the Internet medium that enables both synchronous and asynchronous , many - to - many dialogues , and at the same time , I disentangle the complexity of communications taking place in the market ...
Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.
rEad on This book follows the structure of traditional marketing processes but discusses effective and efficient e-marketing concepts and practices. Technology is an important aspect of the ...
This is your guide for Web marketing success.” David Meerman Scott, bestselling author of The New Rules of Marketing and PR and World Wide Rave “A compelling read for both B2B marketing and sales professionals alike, eMarketing ...
The real benefits of SL can be exploited when companies: 1) use the interactive and cooperative capabilities of the new medium and build a personal community environment for each customers, 2) consider each customer as an individual ...