Innovation: Fast Track to Success
- ISBN-10
- 0132964864
- ISBN-13
- 9780132964869
- Series
- Innovation
- Category
- Business & Economics
- Pages
- 240
- Language
- English
- Published
- 2012-03-23
- Publisher
- FT Press
- Authors
- Andy Bruce, David Birchall
Description
Companies that innovate successfully get six key things right. These are planning, pipeline, process, platform, people, and performance, and you need to get them right too. This book gives you a practical framework that will help you seek out new commercial opportunities and develop new and better ways of doing things. For innovation to be more than a buzzword it has to be deeply integrated into a team's structure--this book presents an integrated approach that will accelerate your move from buzzwords to practical steps to implementation.
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