Integrated Advertising, Promotion, and Marketing Communications, Student Value Edition
- ISBN-10
- 0133126250
- ISBN-13
- 9780133126259
- Pages
- 480
- Language
- English
- Published
- 2013-02-04
- Publisher
- Pearson College Division
- Authors
- Kenneth E. Clow, Donald E. Baack
Description
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. 0133131017 / 9780133131017 Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson eText -- Access Card Package Package consists of 0133112934 / 9780133112931 NEW MyMarketingLab with Pearson eText -- Standalone Access Card -- 0133126242 / 9780133126242 Integrated Advertising, Promotion, and Marketing Communications
Get the book
Other editions
-
- 2017-01-03
- 512 pages
- Paperback
- Pearson
-
- 2014-12-27
- 504 pages
- Paperback
- Prentice Hall
Similar books
-
Integrated Advertising, Promotion and Marketing Communications, Student Value Edition
By Kenneth E. Clow, Donald E. BaackIntegrated Advertising, Promotion and Marketing Communications, Student Value Edition
-
Integrated Advertising, Promotion and Marketing Communications
By Donald Baack, Kenneth ClowUsing a hands-on approach, this text shows students how to develop a complete integrated marketing communications programme.
-
Integrated Advertising Promotion And Marketing Communications
By ClowIntegrated Advertising Promotion And Marketing Communications
-
Integrated Advertising, Promotion, and Marketing Communications, Global Edition
By Kenneth E. Clow, Donald E BaackThis text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text.
-
Integrated Advertising, Promotion, Marketing Communication and IMC Plan Pro Package
By Kenneth E. Clow, Donald BaackFurthermore, the text gives students an integrated learning experience by incorporating a Building an IMC Campaign project, with free IMC Plan Pro software in every copy, so that by the end of the course students will have a portfolio-ready ...
-
Integrated Advertising, Promotion, & Marketing Communications
By Kenneth E. ClowIntegrated Advertising, Promotion, & Marketing Communications
-
Integrated Advertising, Promotion, and Marketing Communications
By Kenneth E. Clow, Donald E. BaackThe carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. ...
-
Integrated Advertising, Promotion and Marketing Communications + New Mymarketinglab Access Card: Student Value Edition
By Kenneth E. Clow, Donald E. BaackIntegrated Advertising, Promotion and Marketing Communications + New Mymarketinglab Access Card: Student Value Edition
-
Integrated Advertising, Promotion and Marketing Communications, Student Value Edition Plus NEW MyMarketingLab with Pearson EText -- Access Card Package
By Kenneth E. Clow, Professor Donald BaackIntegrated Advertising, Promotion and Marketing Communications, Student Value Edition Plus NEW MyMarketingLab with Pearson EText -- Access Card Package
-
Integrated Advertising, Promotion, and Marketing Communications
By Kenneth E. Clow, Donald E. BaackThis text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text.